Vision:

The vision is based on the fact that there are many stories to tell from across the Arctic, and who have an interest in the rest of the world - but do not find their way through existing channels.

There is great interest and attention to the Arctic, and there are many eyes and voices in the Arctic areas that will tell the stories of special knowledge, empathy and credibility - because they are part of the Arctic society.

Values:

Arctic Channel has the following values ​​as guiding stars to reach their goals:

Commitment:

Involvement creates motivation and energy, which is the driving force to create extraordinary results - we want to create a unique media channel with our commitment to the sciences, for innovative solutions for the Arctic, for people and for Arctic stories.

Integrity:

The information we provide should aim to reproduce the actual events and conditions as close to reality as possible, without distort, mislead, or manipulate. We believe in people's self-worth and that it is possible to work across cultures and borders with the same values ​​towards a common vision.

Quality:

We raise the bar high for our professionalism in all conditions, we should strive for the highest standards, delivering precision. The channel will develop and invest in a separate set of competitive factors that will get maximum attention to communication with users, viewers and collaborators. These will form the basis for the company and the concept's market and communication strategy, and will be created through the content and delivery.

Arctic Channel should be: Authentic - Relevant - Direct